David Michaelson & Company, LLC
Research, Planning & Strategy Services For Marketing Communications
David Michaelson & Company, LLC
Research, Planning & Strategy Services For Marketing Communications
About Us
David Michaelson, Ph.D.
David Michaelson, Ph.D. is one of the leading and most respected experts in the world on communication research, branding, measurement, and evaluation. He has four decades of experience conducting high quality, actionable advertising and communication research for numerous Fortune 500 companies, including MetLife, Johnson & Johnson, Nissan, Coca-Cola, UPS, University of Michigan, Dow, John Templeton Foundation, United States Postal Service and AT&T as well as consulting for numerous advertising and communication agencies.
David Michaelson & Company, LLC was originally founded in 2001 to fill the gaps in formative research and measurement systems for the marketing communications industry. Over the past several years, the firm has developed groundbreaking research techniques in message development, advertising strategy and message testing. This work includes the development of award-winning advertising strategies, groundbreaking research on testing advertising and communication effectiveness, and testing methods for determining the impact of advertising and communication on consumer behavior.
Dr. Michaelson has been recognized with numerous industry awards including two Silver Anvils, and the Jack Felton Golden Ruler of Measurement Award. He is a research fellow of the Institute for Public Relations and the recipient of the Jackson, Jackson & Wagner Behavioral Science Prize for 2008, awarded for outstanding contributions to the research body of knowledge. In 2009 he was named Research Expert of the Year for his work in earned communication and was inducted into the Measurement Hall of Fame.
He is the co-author of the award winning "A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation" and "A Communication Guide for Investor Relations in an Age of Activism", both published by Business Expert Press. The first book was winner of the 2011 National Communication Association Best Textbook Award and is now in its third edition.
Dr. Michaelson is an emeritus member of the Commission on Evaluation and Measurement and is a frequent speaker on measurement issues facing the communication industry.
Dr. Michaelson has also served Global Director of Research & Insights at Teneo, President and Chief Research Officer of Echo Research and Managing Director, Head of Research for Ogilvy Public Relations Worldwide. Before joining Ogilvy PR, he was a managing director at GCI Group and a principal of David Michaelson & Associates, Inc., a full-service research company serving the communications industry. Earlier in his career, Dr. Michaelson was a director of research at Burson-Marsteller, and a research associate at Booz, Allen & Hamilton. He started his career as a research analyst at Grey Advertising.
He holds a Ph.D. from the New School for Social Research in cultural anthropology and is a Phi Beta Kappa graduate of the University of Massachusetts at Amherst.