Research Studies
Americans' Attitudes Toward Retirement
Computer Vulnerability Index
Long-Term Care Media Reality Check
Long-Term Care IQ report
Voices of Chronic Pain
Papers & Publications
New Model for Content Analysis
What You Need To Know to Measure Investor Relations
Does The Public Relations Multiplier Exist?: Findings From A Pilot Study
PR News Case Study On Content Analysis
Media Coverage and Business Outcomes
Media Coverage and Volume
The Application of Best Practices in Public Relations Research
Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: A Replication and Extension of Prior Experiments