About Us  | David Michaelson, Ph.D. has over 25 years experience conducting high quality, actionable research for numerous Fortune 500 companies, including MetLife, Johnson & Johnson, Merrill Lynch, Coca-Cola and AT&T. Dr. Michaelson has been awarded two Silver Anvils by the Public Relations Society of America, two honorable mentions for the best use of research by PR Week, and a Certificate of Merit from the Institute for Public Relations.
He has extensive experience in information technology, telecommunications, employee communications and media analysis. This experience includes work with Comdisco, AT&T, IBM and award winning work for McKesson and MetLife.
Downloadable biography in Adobe Acrobat format |
| Company History
David Michaelson & Company, LLC was founded in 2001 to fill the gaps in formative research and measurement systems for the marketing communications industry. Over the past several years, the firm has developed groundbreaking research techniques in content analysis systems and message development. Prior to founding his own firm, Dr. Michaelson was Managing Director, Head of Research for Ogilvy Public Relations Worldwide. Before joining Ogilvy PR, he was a managing director at GCI Group and a principal of David Michaelson & Associates, Inc., a full-service research company serving the communications industry. Earlier in his career, Dr. Michaelson was a director of research at Burson-Marsteller. Dr. Michaelson is a member of the Commission on Public Relations Evaluation and Measurement and is frequent speaker on measurement issues facing the public relations industry. He holds a Ph.D. from the New School for Social Research and is a Phi Beta Kappa graduate of the University of Massachusetts. |
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